People heave their phones everywhere they go. Marketers have realized that mobile is a key opportunity to engage with customers.

According to the latest study sponsored by Cellit, In the Philippines mobile phone subscribers grown to 113 Million by 2015 with over 2 Billion SMS Messages sent every day and a mobile penetration of 114%.

While mobile marketing ad spend by companies grew more than 100% by 2015.

Almost 43% of customers are more likely to make a purchase when products are offered through mobile particularly SMS messaging.

Open rate of SMS is 98 percent compared with other means in digital communication.

Venture Beat in its latest 2015 survey with top companies in the country concludes that text messages is 8 times more effective at engaging customers.